What's next in Fashion Photography?

Fashion photography has evolved in response to technological advancements, societal changes, and a broader understanding of beauty and representation. The industry continues to be dynamic, with photographers embracing new technologies and pushing creative boundaries to redefine the visual language of fashion.

the key to great photography is the harmonious fusion of technical ability artistic vision, and the capacity to evoke a profound connection with the viewer. 

Image generated by DALL-E

What's trending?

There is a huge emphasis on diversity and inclusivity.  

Shift towards choosing models with unique features over traditional beauty standards. Agencies such as Zeebeedee are a great example, scouting models and working with brands to change the narrative on archaic beauty standards. Age, skin conditions, and facial structure are not even in question. Models carry confidence and authenticity. 

Opulence in photography

Embracing a departure from minimalism, there's a shift towards more audacious and lavish photography styles. This newfound freedom allows photographers to weave intricate narratives, delve into experimentation, and explore diverse locations with creativity. It's a call to push the boundaries of conventional artistry, venturing into realms of abstract compositions and surreal, dreamlike concepts. Vibrant palettes and striking contrasts emerge as tools to make bold statements, captivating viewers with their intensity. Additionally, the incorporation of drone and aerial photography adds another dimension, offering fresh perspectives that elevate visual storytelling to new heights.

The Classics said it before

Less is more...

Helmut Newton's 1975 photograph "Le Smoking" captured Yves Saint Laurent's groundbreaking tuxedo from 1966. Challenging traditional femininity, the suit redefined sensuality through its sharp lines. Newton's iconic image, featuring an androgynous figure with slicked-back hair and a cigarette, elevated the suit to legendary status, symbolising allure in monochrome simplicity.