From Wirkin to Birkin

Hold onto your handbags, because Walmart just stepped into the world of luxury, and it’s giving main character energy!

Last December, the retail giant stirred the fashion pot with its KAMUGO and Aidrani handbag collections, sleek leather designs priced between $78 and $102. Their resemblance to the iconic Hermès Birkin was uncanny and blew up on TikTok and Instagram.

But wait, the plot thickens. Walmart has officially teamed up with Rebag, the holy grail of luxury resale platforms. Translation? Chanel, Gucci, Dior, and Hermès are now just a click away on Walmart.com. Yes, you read that right, your favourite budget-friendly superstore now has a VIP section for pre-loved designer handbags, jewellery, and watches.

Why this glow-up, you ask? With its online marketplace now offering a mind-blowing 700 million items (seriously, what doesn’t Walmart sell?) and an influx of high-income shoppers joining the fold, the timing couldn’t be better. Walmart is blending everyday practicality with major aspirational vibes, making luxury more attainable and sustainable than ever.

Walmart is rewriting the rules of luxury giving everyone a chance to bag their dream designer piece. Ready to shop? Let’s make some (sustainable) magic happen!

Generated using AI