Digital Fashion Week

The future is already here! 

And the makers and machines behind it are at this year’s Digital Fashion Week.

The event that captivated the creative world showcased what lies ahead for visionary artists - a future full of limitless potential. From interactive robots to 3D fashion pieces coming to life, the horizon of new creative mediums for designers to explore is nothing short of breathtaking.

Breeze of Birth

In partnership with PhygitalTwin, Blanc De Blanc unveiled their ‘Breeze of Birth’ collection, seamingless merging 3D garments with their tangible counterparts. This immersive experience blended nature’s rebirth and personal growth through spring-inspired garments in green, pink and blue hues. Just as spring signals renewal, we all embrace fresh starts. Best part, the eco-conscious designs were sourced, printed and produced on-demand. It’s a testament on how digital fashion redefines creativity while charting a sustainable course for our planet. The ‘Breeze of Birth’ collection encapsulates this beautifully.

The shows weren't just beautifully presented; they also featured an exciting innovation that became an instant sensation. Viewers could virtually try on the clothing through the renowned TikTok mirror, allowing them to scan barcodes and select outfits.

Screen Time

Over the past five years, the digital fashion landscape has witnessed significant advancements. Key industry leaders, such as Burberry and Ralph Lauren, have collaborated extensively with the gaming sector. Simultaneously, the NFT market has experienced explosive growth, and animations have transformed from chaotic displays behind computer screens to the billboards of major fashion stores and media plazas.

Let's travel five years into the future and dream up the fantastic possibilities that lie ahead! Behind our screens.