5 Eyebrow Trends That Will Dominate in 2025
- Mayudi Patel
- Jan 28
- 4 min read
Who said your arches can’t be the ultimate statement piece?
We've always seen bold lips and bold eye shadow, but what about bold eyebrows? They have always been a beauty focal point, but kept clean and minimal. However, this year from runways to red carpets, the trends predicted are all about pushing boundaries, playing with texture, and letting individuality shine. If 2024 gave us the chic, nostalgic return of Doll Brows (Zendaya’s pencil-thin arches at the Met Gala, anyone?), then 2025 is a call to go bold, colourful, and experimental.
Moving away from overly structured looks and more in favour of brows that tell a story. Whether it’s through bold colours, asymmetry, or unexpected details, let's talk about what may start to take over your feed.
It’s clear that eyebrows are no longer just a beauty afterthought - they are central to our beauty routines. According to a survey conducted in the United States in 2023, 80% of women shopped for brow pencils in 12 months, making it the most purchased brow care product. Tweezers came in second, with 66% of respondents picking them up. In fact, the global eyebrow makeup product market, valued at USD 6.5 billion in 2024, is projected to grow to USD 11.6 billion by 2033, demonstrating just how significant eyebrows are becoming in the beauty industry.
1. Bleached Brows: The Blank Canvas
Bleached brows are officially here to stay. They’ve been flirting with mainstream appeal for a few seasons, but this year we may find we'll fully embrace their edge. They are the ultimate “blank canvas” for bold makeup looks or a way to strip things back entirely. We’ve seen them everywhere, from red carpet darlings like Doja Cat and Kendall Jenner to high-fashion runways like Maison Margiela.
What’s exciting about bleached brows is their versatility. They can lean high-fashion avant-garde or minimalist cool, depending on how you style the rest of your look. And with more brands releasing brow-safe bleaching kits, it’s easier than ever to try this trend at home.
2. Tiger Brows: Wildly Creative
If you thought bleached brows were a bold statement, let me introduce Tiger Brows. Debuting on the Feng Chen Wang Fall/Winter 2025 runway, this brow look featured one brow bleached and then striped with a bold, tiger-like pattern while the other was tinted in a contrasting shade.
Makeup artist Näima Bremer, using Fenty Beauty, brought this look to life proving that brows can be just as dynamic and expressive as the rest of your makeup.
Tiger Brows are a stunning mix of asymmetry, colour experimentation, and creativity. They feel like the natural evolution of the colourful brow trend we’ve been seeing in recent years but with a high-fashion twist that makes them runway-ready and Insta-worthy.
With brands bringing out more products for brows, Tiger Brows could open the door for even more experimental looks. Stripes, ombré effects and more.
Try out a pattern look on your brows with Made by Mitchell's Brow Muck Eyebrow Texture Gel.
3. Slit in the Brows: A Signature Look
If you’ve been scrolling through TikTok or catching up on the latest celebrity beauty moments, you’ve probably noticed Tyla’s eyebrow slit - a look that’s quickly become the singer’s signature style. The slit, typically shaved into the outer arch of the brow, has taken over social media and has been trending as an unexpected way to add edge to any brow look.
Not too long ago the eyebrow slit was more commonly seen on men, but, this bold beauty move is gaining popularity among women too. Tyla’s unique twist on the brow slit has had beauty lovers from across the globe rushing to recreate it, with many sharing their versions of the bold and rebellious look. It’s a statement move that goes beyond just brows, adding personality, fierceness, and attitude to any makeup look.
4. Feathered/ Textured Brows: Soft and Natural
Natural brows will always continue to dominate, with the right brow gel, you can lift and fluff your arches to achieve that effortlessly chic, “I woke up like this” vibe.
This timeless trend is perfect for balancing out a bold eye or lip and for anyone who wants to enhance what they’ve already got without going too far outside the box.
5. Embellished Brows
If you thought rhinestones on brows were just for Euphoria-inspired Halloween looks, think again. Embellished brows are stepping into the spotlight as a year-round trend, with brands and makeup artists finding new ways to accessorise arches. From tiny gems placed along the brow line to metallic accents and even 3D appliqués, brows are becoming an extension of jewellery.
Chlöe Bailey's Embellished Eyebrows was the ultimate party look - one that can elevate even the simplest outfit to something unforgettable.
How to? Slick the arches down with eyebrow glue and cover them with foundation to create a canvas to start accessorising.
Or, for a low-effort eyebrow moment, brush a coloured mascara or glitter through your natural brow hairs for a similar effect.
A New Era of Eyebrow Creativity
What’s clear from this lineup is that brows are no longer just the frame for your face, they’re the centrepiece. As we lean further into beauty experimentation, expect trends to blend and evolve as eyebrows become the canvas for self-expression.
So, whether you’re all about a bold, bleached look, ready to rock Tyla’s eyebrow slit, or experimenting with Tiger Brows, one thing’s for sure: 2025 is the year to let your arches do the talking.
Comments