Branding - X4SKIN

X4SKIN, a brand which pioneers in beauty for all skin. Skin tones, skin types, skin conditions and skin colours, our products are for everyone. Reflected in the minute details of ingredients and formulations, X4SKIN prides itself in its care for the skin. The skin is our armour and guard every day.

The name X4SKIN derives from the skin cleansing process of ‘exfoliation’ where dead skin cells are removed from the outer layer of the skin to improve appearance and enable new cells to rejuvenate. The products at X4SKIN apply the same principle, they aim to remove the dead/bad and enable rejuvenation of new and better skin.

Elements of nature and the skin are grounded into the brand identity with neutral colours and bold accents - a playful colour palette. The logo which is a large X distinctly holds weight on the packaging embodying the surface area and making space for other detailing too which illustrates the product fluidity itself. It’s strong and bold, yet can be integrated with other elements, something which X4SKIN customers can balance.

PROJECT SUMMARY

X4SKIN – Visual Identity & Branding

Role: Creative Director & Brand Designer
Type: Branding, Digital Identity, Packaging Concept
Tools: Adobe Illustrator/Photoshop/After-
Effects/XD, Blender

Scope of Work:
• Developed the brand’s visual identity system - logo, typography, and colour palette inspired by biotech and minimalism
• Designed concept packaging emphasising clarity, efficacy, and clean beauty cues
• Crafted brand messaging and tone of voice, blending scientific authority with emotional resonance
• Created social-ready brand visuals and digital moodboards to guide campaign rollout

Outcome:
• Presented as a next-gen skincare brand concept for digital beauty