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Fashion Editorial & Mock Up - FAUR (faux fur)
Project type
Branding
FAUR, inspired by the concept of “faux-fur,” redefines luxury fashion with an eco-conscious edge. This conceptual brand focuses on merging sustainable practices with bold, contemporary design. The collection highlights clean lines, striking silhouettes, and a muted colour palette that reflects understated sophistication.
Key elements include:
- Name Origin: FAUR symbolises the innovation of faux-fur, embracing cruelty-free fashion while celebrating the textures and aesthetics of traditional luxury.
- Creative Direction: Unified storytelling to embody FAUR's ethos of elegance and sustainability.
- Digital Design: Generative AI renderings showcasing apparel and brand assets.
- Sustainability: Commitment to eco-friendly materials and circular design principles.
Mock-ups visualise FAUR’s eCommerce site and product photoshoots.
